Release Date: July 13, 2026
News Source: Official Platform of Fujian Provincial Department of Culture and Tourism
Original Link: https://wlt.fujian.gov.cn/
In July 2026, marking the 45th anniversary of the sister-state relationship between Fujian Province of China and Tasmania of Australia, the grand “Colorful Fujian Tea” Australia Tour and “Fresh Fujian · Min-style Living” cultural tourism promotion event was successfully held in Hobart, the capital of Tasmania. As a landmark local cultural tourism exchange activity, the event aims to deepen people-to-people communication, joint tourism development and economic and trade linkage between the two regions. Over the past 45 years, Fujian and Tasmania have continuously deepened cooperation in culture, tourism, agriculture, economy, trade and people’s livelihood based on the sister-state platform, accumulating solid cooperation foundations and profound friendship. Centering on tea culture and integrating landscape tourism, folk customs and life aesthetics, the promotion event fully displays high-quality cultural tourism resources and unique regional charm of Fujian. The on-site activities include immersive tea tasting, Fujian cultural tourism achievement exhibition, intangible cultural heritage experience, bilateral cooperation seminars and cultural and creative product displays. Government representatives, tourism practitioners, local residents and friendly figures in Tasmania were invited to participate in the interactive experience, allowing Australian people to closely perceive the profound heritage of Chinese tea culture and the elegant tourism style of Fujian. As a major cultural tourism province in China, Fujian boasts world natural and cultural heritage sites, millennium tea culture, unique mountain-sea scenery and vivid folk customs. Tasmania features pure ecological environment, characteristic agricultural resources and coastal tourism landscapes. The two regions have distinctive and highly complementary tourism resources with natural advantages for in-depth cooperation. The event empowers tourism exchange through cultural communication, promoting Fujian’s characteristic tourism routes, tea culture IPs and intangible cultural and creative products to enter the Australian market, while introducing Tasmania’s ecological tourism and agricultural tourism resources to Fujian, realizing mutual tourist source transportation, joint route development and brand promotion. Meanwhile, taking cultural tourism as the bridge, the event facilitates the export of Fujian tea, special agricultural products and cultural creations to Australia, promotes the in-depth integration of agricultural trade and tourism service trade, and forms a virtuous cycle of “shaping tourism through culture, boosting business through tourism and integrating business and tourism”. The event further consolidates the friendly cooperation foundation between Fujian and Tasmania, builds a model of integrated development of cultural tourism and economy and trade at the local level, and injects new vitality into sister-state cooperation between China and Australia.
2026年7月，恰逢中国福建省与澳大利亚塔斯马尼亚州缔结友好省州关系45周年，为深化两地人文互通、文旅共建、经贸联动，“多彩闽茶 香茗共品”闽茶澳洲行暨“清新福建·闽式生活”文旅推介盛典在塔州首府霍巴特隆重举办，成为本年度中澳地方文旅友好交流的标志性活动。四十五年结对相伴，闽塔两地依托友好省州平台，持续深化文化、旅游、农业、经贸、民生等多领域合作，积累了深厚的合作基础与友好情谊。本次推介活动以茶文化为核心载体，融合山水文旅、民俗文化、生活美学，全方位、立体化展示福建优质文旅资源与特色地域文化魅力。活动现场设置茶文化沉浸式品鉴、福建文旅成果展览、非遗技艺体验、两地合作座谈、特色文创展示等丰富环节，邀请塔州政府代表、文旅从业者、本地民众、友好人士深度参与，让澳洲民众近距离感受中国茶文化的深厚底蕴与福建清新雅致的文旅风貌。福建作为中国文旅资源大省，拥有世界自然与文化遗产、千年茶文化、山海交融的独特风光与鲜活的民俗文化；塔斯马尼亚州坐拥纯净自然生态、特色农业资源与滨海文旅风光，两地文旅资源差异化显著、互补性极强，具备深度合作的天然优势。本次活动依托文化交流赋能文旅互通，推动福建特色文旅线路、茶文化IP、非遗文创产品走进澳洲，同时引入塔州生态文旅、特色农业文旅资源落地福建市场，实现客源互送、线路共建、品牌互推。与此同时，活动以文旅搭桥、经贸赋能，助力福建茶叶、特色农产品、文创产品拓展澳洲市场，推动两地农业贸易、文旅服务贸易深度融合，实现“以文塑旅、以旅兴商、商旅共生”的良性发展格局。此次推介会进一步夯实闽塔友好合作根基，打造中澳地方文旅经贸融合发展的示范样板，为两国省州级友好合作注入全新活力。