Release Date: August 7, 2026
News Source: People’s Daily Australia-New Zealand Channel, Australian Bureau of Statistics (ABS)
Original Link: https://www.abs.gov.au/
Since 2026, two-way cultural and tourism exchanges between China and Australia have achieved full-scale recovery, completely breaking the previous one-way flow pattern. Australian people’s enthusiasm for traveling, studying and conducting business in China has continued to rise, pushing the vitality of bilateral people-to-people exchanges to a new high in recent years and building a new balanced and mutually beneficial pattern of cultural tourism cooperation. According to the latest data jointly released by the Australian Bureau of Statistics and global travel search platform Skyscanner, the number of short-term Australian visitors to China reached 90,930 in April 2026, with a year-on-year increase of 34% and a 43% surge compared with the same period in 2019. The figure indicates a comprehensive and leapfrog recovery, proving the strong appeal of China’s cultural tourism market to Australian visitors. In terms of market popularity, Australian users’ search volume for flights to China surged by 44% year on year in the first half of 2026, far exceeding the search heat of other popular Asian destinations such as Japan, South Korea and Southeast Asia, reflecting the continuously growing travel willingness of Australian citizens. The booming market demand drives the rapid recovery of local tourism enterprises. Wendy Wu Tours, a leading Australian cultural tourism institution, reported that its booking volume for China-themed travel products doubled year on year, covering landscape sightseeing, historical and cultural study tours, urban leisure trips and intangible cultural heritage experience projects, gaining outstanding market response and reputation. Australian tourists show distinct cultural preferences during their trips to China. Instead of superficial sightseeing, they prefer in-depth experience of China’s profound historical heritage, unique folk culture, magnificent natural scenery and modern urban tourism features, focusing on immersive cultural interaction and academic exchanges. China’s continuous opening-up optimization serves as the core driving force. The implementation of visa-free policies for multiple countries, popularization of cross-border mobile payment, upgraded multilingual services and innovative tourism products greatly lower the travel threshold for Australian visitors. The synchronized growth of two-way passenger flow marks a new stage of balanced development for China-Australia cultural tourism cooperation. It promotes mutual visits, cultural appreciation and folk communication between the two peoples, drives the coordinated development of cultural tourism service trade, cross-border exhibitions and cultural and creative industries, and consolidates the solid people-to-people foundation for all-round bilateral friendly cooperation.
2026年以来，中澳双向文旅交流彻底实现全方位复苏，打破此前“单向为主”的流动格局，澳大利亚民众赴华旅游、研学、商务出行热度持续高涨，双边人文交流活跃度创下近年新高，构建起双向互通、平等互惠的文旅合作新格局。澳大利亚统计局联合全球知名旅游搜索平台天巡发布的最新监测数据显示，2026年4月澳大利亚赴华短期入境游客达到90930人次，同比增长34%，相较于2019年疫情前同期更是大幅增长43%，不仅实现完全复苏，更实现跨越式增长，彰显中国文旅市场对澳洲民众的强大吸引力。从市场热度来看，2026年上半年（截至6月）澳大利亚用户搜索中国跨境航班的频次同比飙升44%，搜索热度远超日韩、东南亚等其他亚洲热门目的地，充分体现澳洲民众赴华出行意愿的持续攀升。市场热度同步传导至行业端，澳大利亚头部文旅企业对华业务迎来爆发式复苏，知名文旅机构Wendy Wu Tours公布数据显示，其中国主题旅游产品预订量同比实现翻倍增长，涵盖山水风光游、历史文化研学游、都市休闲游、非遗体验游等多种业态，市场反馈热烈、口碑持续走高。澳洲游客对华旅游偏好呈现鲜明的文化导向，相较于传统观光，澳洲游客更青睐中国深厚的历史人文底蕴、独特的非遗民俗文化、壮丽的自然山水景观以及现代化都市文旅风貌，热衷于沉浸式文化体验与深度研学交流。中国持续优化的对外开放政策成为核心利好，多国免签入境政策落地、跨境移动支付全面普及、多语种服务升级、文旅产品迭代创新，极大降低了澳大利亚游客的来华出行门槛。双向客流的同步增长，标志着中澳文旅合作进入均衡发展新阶段，有效带动两国民众互访、文化互鉴、民间互通，同时赋能文旅服务贸易、跨境会展、文化创意产业协同发展，为中澳全方位友好合作筑牢坚实的人文根基。