Release Date: August 28, 2026
News Source: Official Website of Chinese Consulate General in Melbourne
Original Link: https://melbourne.china-consulate.gov.cn/tz/202608/t20260828_12012038.htm
Scheduled to take place from September 10 to 12, 2026 at the Melbourne Convention and Exhibition Centre, the 3rd China Consumer Goods (Australia) Brand Exhibition marks a major upgrade by co-organizing with the 2026 Australia-China Expo for the first time. The dual-exhibition linkage realizes comprehensive resource integration, passenger flow sharing and interactive activity coordination, establishing itself as a benchmark event for bilateral private-sector trade and brand communication between China and Australia in the second half of 2026. Sponsored by the Foreign Trade Development Bureau of China’s Ministry of Commerce, the exhibition fully leverages the upgrading dividends of the China-Australia Free Trade Agreement and RCEP trade facilitation policies. Tailored to the upgrading consumption trends of the South Pacific market, it builds a professional, brand-oriented and market-driven two-way trade platform, supporting high-quality Chinese independent brands to enter overseas markets and Australian featured products to access China’s vast domestic market. Since its launch in 2024, the exhibition has grown into the largest and most influential professional consumer goods exhibition of China in Australia, gathering outstanding enterprises from multiple Chinese provinces and covering smart home equipment, daily light industrial products, cultural and creative gifts, outdoor gardening supplies and maternal and child products. All exhibited items are highly compatible with Australian local consumption concepts featuring high quality, environmental sustainability and refined lifestyle. Compared with previous sessions, the 2026 event boasts a larger exhibition scale and more diversified participating brands, with a significantly increased proportion of technologically innovative, low-carbon and traditional Chinese cultural and creative products, fully demonstrating the transformation and upgrading from traditional Chinese manufacturing to intelligent and innovative manufacturing. During the exhibition, a series of high-value activities will be held, including global new product launches, exclusive brand promotion sessions, government-enterprise seminars, precise business matching and industry trend forums. These activities provide Chinese exhibitors with direct access to Australian distributors, retailers, cross-border purchasers and industry associations, while enriching the local consumer market with innovative, cost-effective and eco-friendly Chinese products. Meanwhile, a special two-way trade docking zone is set up to help Chinese brands deepen their layout in Australia and assist Australian featured daily commodities to explore China’s huge consumer market. Against the backdrop of recovering bilateral trade and booming cultural tourism exchanges, the dual-exhibition model effectively eliminates cross-border trade barriers and bridges market information gaps. It facilitates the establishment of long-term and normalized cooperation mechanisms for small and medium-sized enterprises in both countries. Integrating trade promotion with cultural display and people-to-people exchanges, the event achieves mutual empowerment of economy, trade and cultural tourism, further consolidating the foundation of non-governmental friendly cooperation and injecting sustainable vitality into the comprehensive strategic partnership between China and Australia.
2026年9月10日至12日，第三届中国消费品（澳大利亚）品牌展将在墨尔本会展中心盛大启幕，本届展会最大亮点为首次与2026澳中博览会双展联动举办，实现资源叠加、客流互通、活动共融，成为2026年下半年中澳民间经贸与品牌交流的标杆性活动。展会由中国商务部外贸发展事务局主办，依托中澳自贸协定升级红利与RCEP区域贸易便利化政策，聚焦南太平洋消费市场升级趋势，搭建专业化、品牌化、市场化的双向贸易对接平台，助力中国优质自主品牌出海、澳洲特色商品入华，推动双边轻工消费品贸易提质扩容。自2024年首届举办以来，该展会已逐步成长为中国在澳洲规模最大、影响力最强的消费品专业展，累计汇聚全国多省市优质企业参展，覆盖智能家居、日用轻工、文创礼品、户外园艺、婴童家居等主流消费赛道，精准贴合澳洲家庭消费、品质生活、绿色环保的消费理念。相较于往届，本届展会规模进一步扩大，参展品牌更加多元化，科技创新、绿色低碳、国风文创类产品占比显著提升，充分展现中国制造向中国智造、中国创造的转型升级成果。展会期间将密集开展新品全球首发、品牌专场推介、政企座谈、精准商贸配对、行业趋势论坛等系列活动，不仅为参展企业提供直面澳洲经销商、零售商、跨境采购商、行业协会的高效对接渠道，也为澳洲市场引入更多高性价比、创新型、绿色化的中国消费品，丰富当地市场供给。同时，活动设置双向贸易对接专区，既助力国货深耕澳洲市场、提升国际知名度，也为澳大利亚食品、家居、生活类特色产品开拓中国庞大内需市场搭建桥梁。在中澳经贸持续回暖、文旅交流日益频繁的大背景下，本次双展联动模式有效打通双边消费品贸易壁垒，弱化地域与市场信息差，推动两国中小企业建立常态化商贸合作机制。展会以消费品贸易为切口，联动文旅展示、文化交流、品牌传播，实现经贸与文旅双向赋能，进一步夯实中澳民间友好合作根基，推动双边多元领域合作持续深化，为中澳全面战略伙伴关系发展注入源源不断的民间活力。